The meaning of SEO, why SEO and is SEO worth it for small businesses
Is SEO worth it for small businesses anymore in 2021 - You would have searched this phrase over 10 times on the internet.
You would have also searched other questions such as is SEO worth it, is it worth doing SEO, is SEO worth it anymore, is SEO worth it in 2020 or 2021, and many more such questions.
But after reading this post, you will not have to search these questions again on the internet.
This is because, in this post, we will take a look at what is SEO, what are the types of SEO, the benefits of SEO, is it worth investing in SEO, and finally is SEO worth it for small businesses.
Table of Contents
So first, let us see what is SEO.
What is SEO?
SEO is the backbone of a blog. The full form of SEO is search engine optimization. Let us see what is search engine optimization.
In reality, search engine optimization is a very broad and vast topic, but here's a simple definition of it. Search engine optimization is the process of optimizing a website for one or more search engines.
And optimizing your website for search engines is very important. This is because if you want to rank your blog, website, or any article on Google or any other search engine, you will have to optimize it for them.
Optimizing a webpage for search engines helps them to understand your blog or website more efficiently. And therefore, this leaves a good impression on search engines which helps you rank higher and gain more traffic.
To explain in more detail, search engine optimization is a way of increasing your website's organic traffic, and quality. Organic traffic means the traffic acquired from search engines.
Search engine optimization is a way of increasing your site's quality because there are many other ways to do it such as promoting the posts on your site on social media.
Now, we've understood what is SEO, and the part left is why should we use SEO, the benefits of SEO, and finally, is SEO worth it for small businesses anymore in 2021.
So, let's move on to why should we use SEO.
Why SEO?
Driving traffic to their websites or blogs is the main aim of every blogger.
And as I've already told you before that there are many other ways of driving traffic to your website or blog. But search engine optimization is the most efficient and trustable way of driving traffic to your website.
The reason why SEO is the most effective and trustable way is very simple.
For example - You have written an article on the topic ‘what is blogging’ and you promoted it on various social media platforms such as Facebook, Quora, Twitter, etc. Now, here you don’t have a guarantee that all the people who see it will click on it.
But if you implement proper search engine optimization on the same article, you get ranked on Google. And then, the people who search for ‘what is blogging’, will definitely click on your article in the search results.
This is because they find their query in your article’s title and they believe that they will get the answer to their question on your website.
So, you can see why is SEO important for a blog or website. And this also answers two questions that are is it worth doing SEO, is SEO worth learning. and part of is SEO worth it anymore in 2021.
Till now, we’ve understood what is search engine optimization and why is it important. And the part left is the benefits of SEO and finally, is SEO worth it for small businesses anymore in 2021.
So, let’s move towards the benefits of doing SEO, and then is SEO worth it for small businesses.
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Benefits of SEO
To go into detail, there are over 100 benefits of search engine optimization. But for now, we will take a look at the top 6 benefits of search engine optimization. All these benefits can also answer the main question i.e. is SEO worth it for small businesses.
But we will talk about is SEO worth it in more detail at the last.
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Brings more quality traffic
YES! As you already know, by doing SEO, you can gain more visitors to your site. And through SEO, you not only gain visitors but ‘quality’ visitors.
The reason SEO provides quality traffic or visitors is that you gain this traffic from search engines through search results.
Through search results means that your site ranked on Google and then when people search for something related to your site’s niche, they find your site and click on it.
Google is also impressed by seeing that your site is getting traffic from search results and helps you rank even higher. This is the reason why this type of traffic is called organic traffic. And if your site ranks, it brings a good amount of quality traffic.
More conversions
If you are an affiliate marketer, and you are looking for simple ways to reach out to more people for promoting products, SEO will help you a lot.
As you know, SEO brings a lot of traffic to your website. But along with traffic, it brings a lot of conversions too.
It means that a lot of people that land on your blog can go on to buy your product or anyone else’s product through an affiliate link. This is called a conversion. And now you know that search engine optimization can bring you tons of conversions.
Increases domain and page rating
Domain rating is basically the rating and trust of Google on your site. Page rating is the rating of a page of your site by Google. Both domain rating and page rating of a site are between a score of 0 to 100.
To increase your domain rating, you have to build links to your site that are known as backlinks. And building backlinks is also a part of SEO.
Therefore, SEO can also help you increase your domain and page rating. the higher your domain rating, the higher you rank.
And these 6 benefits can also answer your question – is SEO worth it. But as I’ve already told you, we will read about is SEO worth it at the last.
No investment needed
You have to do search engine optimization for your site on your own. Therefore, there is no need for any type of investment or paying anyone for doing your site’s SEO.
Although, you can hire a SEO expert or a SEO agency for doing your site’s SEO, but it is not recommended. This is because you know where your site is lacking, and the errors of your site.
And you should learn SEO because after learning SEO, you can do your site’s SEO properly and even do SEO for others and get paid for it.
Increases brand visibility
If you run a company or a small business, SEO can help you a lot in increasing your visibility and reputation.
You already know that you can rank higher on search engine with the help of SEO. And once you rank, you’ll start gaining visibility.
This is because there are lots of people who will think that his/her products or services would be great as he/she is ranking on Google. And if you think that ranking on Google is an easy task, you’re wrong.
SEO is a long term strategy
Once you’ve ranked an article on Google, you get a lot of traffic. But besides it, you gain more and more traffic on that particular article for weeks and even months, which can benefit you a lot.
But there is no guarantee that your site stays on the top. If you have used any unfair means or any technique that is wrong in the eyes of Google, your site’s ranking can go down.
Your site’s ranking can also go down if your competitors implement better SEO than you. But if your site stays on the top, you’re the star.
So, till now we’ve discussed what is SEO, why we need to implement SEO on our site, the benefits of SEO, and only one part is left i.e. is SEO worth it for small businesses.
Now, let’s move towards the last part and our main topic i.e. is SEO worth it for small businesses in 2021.
Is SEO worth it for small businesses?
First of all, this part will include all your queries like :
So, first let’s see if SEO is worth it. The answer is yes, SEO is still worth it this year and would always be worth it.
The reason SEO is worth it is that a blog or any site needs traffic. Whether this traffic is needed for earning by Google AdSense or for promoting a product. And the best way to get traffic to your site is by search engines.
If you are run a small business, SEO would definitely help you gain popularity and visibility.
And you already know that if you want to rank on Google, you have to implement SEO on your site. And by ranking, you get tons of traffic every day. Literally ‘tons’ of traffic.
This is why SEO is worth it and it will stay worth it forever. This also answers some of your queries like is SEO worth it, is it worth doing SEO and is SEO worth learning.
Is it worth investing in SEO?
We already know from the benefits of SEO that it not worth investing in SEO. This is because you know where your site lacks and what are it’s errors.
Also, for your next query i.e. is hiring a SEO company worth it, it is not worth it. Hiring a SEO company is not worth it because you cannot trust them if they are working for your benefit or for your loss. So it is not safe to hire a SEO company.
And paying anyone to do your site’s SEO is also not safe and worth it because of the above reason.
The last query .i.e is implementing SEO worth in WordPress, is not a question at all. I mean doing SEO for your site in WordPress is not a difficult task. This is because there is a variety of plugins in WordPress that can help you improve your SEO.
The most famous ones are Yoast SEO and Rank Math.
So with this, we move to the conclusion of this post.
Conclusion
In this post, we saw all about Search Engine Optimization and why is it worth it. We saw what is SEO, why do we need to implement SEO on our site. We also saw the top 6 benefits of search engine optimization and finally, we saw if search engine optimization is worth it.